Agile marketing strategy at P&G boosts Tide brand
P&G created rapid-response ads during the Summer Olympics featuring the comeback performance of gymnast Jordyn Wieber and breakthrough victory of her teammate Gabby Douglas. Each ad was produced within days by Wieden & Kennedy, Portland, Ore.
The top cost-saving strategy that 99% of marketers overlook
Marketers spend a lot of time evaluating ‘what’ they do in the marketplace and rarely focus on ‘how’ they do it — in other words, the “creative & strategy” versus “operations & processes.” This strategy often leads to massive inefficiencies.
Irony: optimizing marketing automation requires human intervention
Contrary to the machine automation benefits of the 20th century, where automation increased productivity and replaced human workers, marketing automation technology increases output efficiency and scale, but still requires marketing expertise and analytics to ensure ROI.