How marketing asset management improves distributed marketing
Marketing asset management technologies enable marketers to maintain control of brand messaging and presentation, while allowing local marketers to easily customize marketing materials to fit their specific needs and market conditions.
Accenture strengthens digital marketing capabilities with acquisition of avVenta Worldwide
The acquisition strengthens the range of marketing services Accenture provides to CMOs, from the development of marketing strategy to the management of marketing systems and campaigns.
Q&A: The role of technology in marketing operations
This Q&A with Jack Androvich, Senior Director, Global Sales & Marketing Operations at Autodesk, discusses how marketing operations and technology integrate at Autodesk and other industry best practices.