Lack of resources impedes marketing automation adoption
According to a recent BtoB’s survey, 50% of marketers have deployed some form of marketing operations solution to measure marketing initiatives, help manage costs, identify waste or enable a faster time to market.
Marketing Operations 2.0; five things you need to know
Marketing automation can be a very powerful tool to support all aspects of marketing operations, from strategy and budgets, to campaigns and resources, to assets and analytics.
How to avoid marketing chaos
Having the right people, processes and technology in place can help marketing teams run smoothly and avoid the inefficiencies from working in chaotic environments.